About this event:
The international trade fair for plants (IPM ESSEN) is the world’s leading trade fair for horticulture. It is the only specialist trade fair of its kind to cover the entire value chain of plants, including production, technology, floristry, garden features, and the point of sale. No other plant fair offers trade visitors such a comprehensive market overview and so many multifaceted novelties.
“Family Garden”: Subject of hortivation by IPM ESSEN 2018 Has Been Decided
In 2018, hortivation will take place as a hotspot at IPM ESSEN at Messe Essen from January 23 to 26. Now, the subject has been decided: Innovative sales ideas will be introduced under the term of “Family Garden”. Attention will centre on technology. What is already being utilised successfully on a large scale in professional plant production functions in the garden of the ultimate consumer, too. It is precisely here that hortivation will come in by making proven techniques and the know-how of the professionals accessible to the consumer. Time efficiency and sustainability will form the central theme of the innovation show.
The presentation in which the IPM ESSEN exhibitors will be able to participate will be created on 800 square metres in Fair Hall 13. They will give their products into the hands of Romeo Sommers who will act as a creative curator and will put the ranges offered by the exhibitors in the limelight in a skilful way. In contrast with a classic fair, hortivation will not focus on the breadths of the ranges of individual firms or on exhibition booths but will instead highlight the exhibitors’ innovative sales ideas for individual plants and products in the form of POS presentations. The retail expert Karel de Graaf will assume responsibility for the booth construction. In this respect, the design will be oriented to shop situations such as might be found in garden centres, too.
Further information about booth registration at email@example.com
36th World’s leading fair for horticulture with new site situation
The modernisation of the fair site in Essen is resulting in a few new features in the area allocation plan for the world’s leading fair. For the first time, parts of the New Messe Essen including the Glass Foyer East covering 2,000 square metres will be put into operation.
The old Hall 5, also known as the “Danes’ Hall”, will not be available on the occasion of IPM ESSEN in 2018. With its almost 100 exhibitors, Floradania will therefore occupy the temporary Hall 14 and the foyer of the Grugahalle.
Fair Hall 9 was completely demolished in the first construction phase and is being replaced by a new hall flooded with light.
The northern part will have been completed by the time of the fair. Thus, the Polish and Spanish joint booths will move back there after guest appearances in Hall 7 in 2017. After the positive experiences at the last IPM ESSEN, the French national booth will remain in the Galeria.
For next year, firms and plant producers from Italy have decided not to be exhibitors together as until now but instead to be divided amongst the various fair halls according to the products.
hortivation in Hall 13
Under the creative management of Romeo Sommers, a green stylist and trendwatcher from the Netherlands, hortivation will take place as a trend hotspot during IPM ESSEN for the first time. The entire temporary Hall 13 will show ideas and high-volume sales concepts for garden centres. Under the motto of “Family Garden”, emphasis will be placed on innovative technology and the Outdoor Living area.