The Food Dudes programme is a school based behaviour changing programme which encourages school children to taste and consume fruit and vegetables as part of a healthy balanced diet. The programme which has been rolled out nationally over the last decade has to date positively impacted close to one million school children in developing and maintaining good healthy eating habits. The programme is funded by the EU Fruit & Vegetables Scheme and the Department of Agriculture, Food & the Marine. A new improved programme was launched in August 2018 to include new varieties of fruit and vegetables, additional tasting days, new eco-friendly rewards and new supporting materials including DVDs and multilingual website. In the 2018/19 school year, the ambitious programme aims to target 700 schools nationally with over 100,000 children taking part. ✽